Please feel free to contact us by email, fax, phone, or snail mail. We always want to hear from you!

Address: 531 – 32nd Street, Paso Robles, CA 93446
Mailing Address: PO Box 7, Paso Robles, CA 93447
Telephone: 805-238-1230
Call In Radio Line: 805-238-KPRL (5775)
FAX: 805-238-5332

Dick Mason
kevin will paso robles
Kevin Will

Morning Exchange, CEO

Kevin was born in Yonkers, New York and raised in Louisville, Kentucky. He went to East Tennessee State University on a football scholarship, majoring in communications with a minor in history. From the young age of 10 Kevin knew radio was in his blood and he has now been in the radio industry for over 30 years. Kevin has lived in the North County since 1984 and the owner of KPRL since 2003.

Tracy Phillips
Tracy Phillips

Receptionist / Producer

Originally started working for KPRL back in 2006. Avid talk radio listener. Married to her best friend. Loves to ride horses and go target shooting. Huge supporter of our military with boys in the Navy and Army. (one of the "chicks up front")

Jaime Umphenour

Sound Off

Jaime has been a resident of the Central Coast for almost 25 years. Growing up in Northern California, she has been an avid talk radio listener since she could remember. Besides being very busy with her husband raising her family, she has been a small business owner for the last 18 years. Jaime has been a guest on local radio for many years and a fill-in host at KPRL, as well as a station in San Luis Obispo. She spends her little bit of free time backyard farming, cooking, sewing and reading.

chad stevens sales
Chad Stevens

Sales Executive

Chad's been hooked on entertaining since the age of five, when he was cast in a grade school production of The Little Red Hen. He grew up idolizing the "Boss Jocks" on AM radio in the 60's, so broadcasting was a natural choice. Chad spent most of his 30 plus year radio career being both an on-air personality and sales executive. He's a "Radio Marketing Master," certified by the Radio Advertising Bureau and the advisory board. He's appeared on TV, in films and in numerous stage roles, as well as his singing group "Kings of Cool," a tribute to Frank Sinatra & Dean Martin. Chad loves the Central Coast and is very happy and proud to be part of the KPRL family.

jet nordling kprl
Jet Nordling

Sales Executive

The newest member to KPRL-  born in San Francisco and raised in South Pasadena. After living in San Francisco for over 30 years, she has finally settled her jets and bought a home in Paso Robles. With Over 30 years experience of on air radio personality, production,  promotion and fundraising skills, including a handful of years working in major advertising agency plus owned her own small business, she loves getting to know the people and promoting the area she calls home.

ann andrade traffic
Ann Erickson

Traffic Manager

Ann Grew up in Paso Robles and has been with KPRL since 1998. She wouldn't want to live or work anywhere else (one of the two "chicks up front")

trader rick the country store
Trader Ric

The Country Store

Ric started as a Country Music DJ in 1982 at a Wee AM Station, KATY, in San Luis Obispo. He hated driving the distance so he applied at KPRL and was hired on as a middle on the road DJ. Ric then left the station since it changed hands several times. In the 90's, Ric returned as a Board Operator for "Sound Off" and football/ baseball games. One day the host of "The Country Store" left for a more "cushy" job and Kevin asked Ric to fill in. Being the DJ for The Country Store didn't appeal to Ric, but he agreed to fill in until Kevin hired someone else. That was 16 years ago! "Reckon he forgot." Ric is "living happily ever after" with his wife Cappy.